JAB journal


NovSU Engineering Center is the clear name of the engineering center for radio-electronic prototyping at Novgorod State University.
The development of the center’s identity was entrusted to us without any special wishes and requirements.
We prepared a logo concept that epitomizes the minimal sufficiency and progressiveness of the solutions offered.
Ready-made logo:
The "rotating foot" on the first three elements symbolizes the clockwise rotation.
The colored grapheme is the designation of a pushbutton switch on wiring diagrams. And when rotated 90° counterclockwise, it forms a smiley face together with the neighboring element:
Additionally, business card layouts and a number of souvenir products were developed.