Publishing notes here takes time, so they are rare. The format implies the completeness of the narrative, the preparation of media materials and the translation into English. At the same time, we want to share my observations and all kinds of useful things. Often it's just a photo that gave rise to an idea, a link, an idea — something which we too lazy to open the editor for.
And so, at the end of 2025 we decided to launch a Telegram channel. As they say, the best moment for this was five years ago, the second one is today, and the third one may not come.
"Jabuka" became the name. It was acquired a long time ago because of its consonance with JAB. It also means "apple" in the Croatian language.
By the way, the son of one of us calls apples exactly that in Russian =)
We will writе about ethics and environmental friendliness of communications, so the name also fits here.
The logo for the channel was generated by Perplexity, we decided to leave it for now. Anyway, it’s much more difficult to invent for yourself (why — we wrote in Jabuka).
We publish in Russian, but thanks to the automatic translator built into the Telegram platform, you can read in many languages.