Elena Potapova is an ambitious art bureau owner who is preparing to launch a startup, her own clothing brand.
We caught the project in its infancy, the most creative and diverse phase: crystallization of the concept, fine-tuning of technological processes, organizational work and team building, art councils and idea generation, building partnerships with textile factories and printers, technical documentation preparation and many other processes. Elena publishes the progress of her work in the bureau’s Telegram channel — @ElenaPotapovaXb.
Immediately finding common ground and learning that the office needed a logo, we immediately got involved in the project.
The bureau is young, flexible and ready to experiment. Its activities are linked to creativity and textiles. We will focus on these aspects.
It is quite rare to find businesses bearing the founder’s name. And this is strange, because a first and last name is a ready-made brand that motivates and disciplines, making you take responsibility for your statements and work results. But we were lucky, and we immediately decided to incorporate the initials ("Е" and "П" in Cyrillic) into the graphic sign we were developing:
The initials are woven into a pattern that refers to the texture of the fabric and handwork. It creates a sense of structure and order, but at the same time it is not devoid of creative dynamics. The outrigger elements symbolize incompleteness, movement — the creative process continues, the work is alive, not static.
We discussed it with Elena. She liked the concept, but the sign was too technical and chopped. We made adjustments, softened the lines and chose a more artistic font:
Now the logo more accurately reflects the mood, so the work was accepted.
By the way, being rotated 45° clockwise, the sign forms an intertwining of the hearts of the office staff who love their labor.
We wish the bureau to succeed! We will follow the life of the startup and will definitely offer our services in developing the identity and launching the clothing line.