Beit Hallel is a non-profit organization known for its active charitable work in Ashdod and throughout Israel. Special attention is paid to helping new immigrants, social support for the poor and needy, which makes the community an important element in the social structure of Israeli society.
A year ago we planned to develop and implement a CRM system for Beit Hallel, but the data collected and analyzed showed that the project was not feasible. However, meeting interesting and enthusiastic people left us wanting to do something to support. We paid attention to the logo.
Two variants are currently found with the silhouette of Israel and the abbreviation in Latin "BH":
The letters bet and hey (ב, ה) from the name were taken as the basis. A strong image was needed.
Being irreligious, we left the question of faith and religion out of the brackets, but paid tribute to the image of the bird, which represents many spiritual and moral concepts: divine care, fortitude, sacrifice and rebirth.
The symbiosis took on a stylish minimalist look:
The graphic sign is not strictly tied to the country and can be easily supplemented by a descriptor in any language, preserving its meaning and strong form.
It would be cool to develop a brand identity and roll it out across all mediums.