Help People Group is an international charitable foundation with offices in Poland, Ukraine and Israel, providing assistance to repatriates and refugees.
You can’t help everyone, but everyone can help someone.
The foundation was founded in 2022. Since its formation, its employees have been engaged in saving people, leaving the issue of branding behind brackets.
We decided to tackle the question. The first option appeared quickly and epitomized the giving and the receiving hands:
The proposed logo seemed too innovative and unclear, so after receiving feedback and new input, we came up with a new logo, which was immediately accepted by the customer:
"G" unifying help and an open door to it.
And being impressed by the sea view from the office window, we’ve made an avatar for internal chat:
We wish the foundation success and development on such a noble field!