JAB journal

Our principles

There is no point in reinventing the wheel if the theses are already formalized.
1. Occam's razor
One should not multiply things unnecessarily.
The formulated principle of parsimony is not an axiom and does not prohibit more complex solutions in principle, but only recommends the optimal order of their generation.
2. Reduction
The reduction of the complex to a simpler, more simple, analyzable or solvable.The principle is applied both in preparation and directly in the work.
3. Simplicity
A property often denoting beauty, purity, and clarity.
Based on its deep connection to intuitive obviousness. Concludes in the desire to minimize means and efforts to achieve goals.

Simplicity is a universal law and aesthetic ideal of art, allowing us to see the great in the small, the sublime in the ordinary, the refined in the crude, the profound in the simple.
Keep it simple, stupid.The principle states that most systems work best if they remain simple. Simplicity should therefore be a key goal.
Less is more. The basic axiom of minimalism is an art movement that originated in the 1960s. The European roots of minimalism are found in the geometric abstractions of artists associated with the Bauhaus, in the works of Kazimir Malevich, and in the Russian Constructivist movement.
6. Pareto's law
The rule of thumb: "20% of efforts give 80% of the result, and the remaining 80% of efforts give only 20% of the result". The basic attitude in project analysis and optimization: by correctly selecting the minimum of the most important actions, you can quickly get a significant part of the planned full result, while further improvements are ineffective and may be unjustified.
7. Wabi-Sabi
This beauty of what is imperfect, fleeting or unfinished characterizes the ability to perceive the beautiful in its naturalness, genuineness and without excess.
8. Bauhaus
The unity of art and technology as the basis of formation.
They are all about simplicity and wholeness and formed the basis of JAB's methodology.
We quickly find simple solutions that work for a whole range of problems. And it's constantly expanding.