Tatiana is a "background" farmer who lives in the world of technology, but is truly happy with goats.
Her goat breeding remained a hobby, a way to please her family and colleagues with natural goat’s milk and cheese for a long time. But sooner or later, most people realize that they want to do something that gives them real pleasure and meaning. This moment has come for Tatiana and now her hobby is turning into a life’s work.
Tania’s farm is not only about the goat products, it is a story about the love to craft, of nature and authenticity. We, who are used to working in a technological environment, especially appreciate projects that carefully preserve the warmth of manual labor and the simplicity of natural production. That is why creating an identity for Tanya’s farm is a special project for us.
We need a traditionally minimalistic, solid and concise sign, but warm and cozy, which will inspire confidence and a sense of naturalness without pretentiousness.
Our logo is a symbiosis of stylized goat horns and a drop of milk:
It is both literal and abstract, clearly alludes to the product — goat’s milk, cheese and cottage cheese, and evokes associations with farming and concern for quality. A concise and memorable form will help the brand stand out and be recognizable on the shelves.
The soft lines convey the atmosphere of handmade and natural simplicity, which is so important for craft farms. Rounded geometric letters with a gentle retro tint endow the sign with friendliness and make it warm, cozy and attractive.
As a result, we got an identity where modern design harmoniously combines with traditional values of naturalness and care. This balance will help the Tania’s farm to maintain authenticity and inspire confidence in the products.
Being calm and balanced, it attracts attention. You want to try this product.
And the "me-elody of taste" (to be pronounced like a goat) is a small pun born in the process of work. Maybe it will take root and one day we will hear it in an advertisement =)