FOR THOSE WHO DO COOL THINGS BUT LOOK CHEAP
COMMUNICATION
LAB

Meaning → language → media.

Order without marketing water.

Start.

WHEN
NEEDED

  • OFFER
    IS REJECTED
    You have sent — silence. They ask what should be immediately clear.
  • WEBSITE
    DOES NOT SELL
    There are no answers to the key questions. It does not support sales.
  • PRODUCT IS NOT
    UNDERSTOOD
    The important stuff gets lost in the details. The reader doesn’t understand what to hold on to.
  • EVERYTHING IS BASED
    ON PEOPLE
    One manager sells, the other doesn’t. There is no single submission standard.
  • COMPANY SOUNDS
    DIFFERENT
    The website, commercial offer and presentations contradict each other. There is no single version.
  • ACCESS TO REGIONS
    OR DEALERS
    New people should understand you without calling. Now everything is based on personal explanations.
  • EXHIBITION / CATALOG / STAND
    You need to look collected. The materials do not stand up to public scrutiny.
  • NO MEANING
    FIXING
    One product is described in different words. The system is not fixed.
USUALLY
BROKEN
The communication exists, but it is not integrated into the system
01. THERE IS NO SINGLE VERSION
The website, commercial offer and presentations do not match in terms of wording and priorities → coordinate in all media.

02. THE MEANING IS NOT FIXED
The same product is described in different words → reference formulations, terms, vocabulary — one language.

03. THERE IS NO STRUCTURE
The materials do not have a reading logic, there is no "skeleton" → set the structure and order of submission, fix the document frame.

04. IMPORTANT IS NOT HIGHLIGHTED
The strong is drowned in the details, the reader is lost → highlight the key points and keep them in focus in all materials.

05. THERE ARE NO BORDERS
It is unclear what exactly you are doing and where applicable → mark the boundaries of the product.

06. MANY WORDS, FEW FACTS
Cliches replace specifics, there are no supports → replace promises with facts: figures, conditions, examples, confirmations.
ASSEMBLING THE OUTLINE
  • Collecting structure and connections.
  • Fixing the language: short, precise, unambiguous.
  • Creation of presentations and catalogs as a system, not as one-time files.
  • Keeping a single visual frame: website ↔ presentation ↔ KP ↔ catalog ↔ stand.
BASIC
MEDIA
SYS · MAP · WEB · DOC · TXT
SYS — unified version: rules, priorities, boundaries + support infrastructure.

MAP — framework and navigation: logic of sections and entrances for different audiences.

WEB — assembly in a web format.

DOC — materials: presentations, catalogs, commercial offers, technical lists.

TXT — language: reference formulations, terms, vocabulary, key texts.
TYPICAL
CHANGELOG
ABOUT ME
Fixing the system
17 years in the industry: ERP, processes, sales, documentation, development. I’m building a single version of the company: meaning → language → media.
One line of responsibility. No subcontractors.
START
Send a link and materials (commercial offer / presentation / catalog) — I will show you where the gap is and what will give the fastest effect.
Telegram: @jabdotart Email: lab@jab.art
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